It’s common knowledge that It costs you five times or more to acquire a new client than to hang on to what you’ve got. So what are you doing to hang on to your existing clients before going to chase new business? If half of your revenue or less is coming from your existing customerContinue reading “Let’s hang on to what we’ve got”
Author Archives: edstillman
Driving Top Line Revenue
One of the biggest challenges that I’m hearing from the CEOs that I work with is the need to drive top line revenue, especially in the current economic climate. The answer lies in one of two places–either drive more revenue from your existing customers, or go out and get new clients. The problem for mostContinue reading “Driving Top Line Revenue”
Are you focusing on your customer?
Tony Hsieh, CEO of Zappos first book Delivering Happiness is about creating a culture around Profits, Passion and Purpose. If you are the CEO of a small to mid size service company or a business owner of a regional or national “for profit” enterprise than this book is a must read.